Every time when we hear about Google’s new algorithm updates, we all freak out.
But wait a second. What makes us so nervous. Let’s figure it out.
First thing first, why does Google have one update after another? Apparently, some people (sites) are tricking Google with low quality content. Let Google explain why.
Google Panda update
“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on”.